While it is no longer news, that Star Boy, Ayo ‘Wizkid’ Balogun, will
not be headlining this year’s edition of the annual Nigerian Breweries
PLC sponsored musical concert roadshow, Star Trek, the main reason why
the artiste was dropped has been revealed.
Inside sources privy
to how the recruitment and negotiation of fee for artistes for the
concert are conducted said that the inability of the organisers and
WizKid’s managers to agree on performance fee led to the musician’s
absence from the oldest musical concert in the country.
The source
said that WizKid was offered N3 million per show and allotted four shows
which would have seen him pocket a grand sum of N12 million but his
managers allegedly turned it down on the grounds that it was too small
for the highflying artiste. The original aim of turning the offer down
according to our source, “was to force the organisers to increase the
amount to N5 million per show.
However, the marketing strategy
backfired as Nigerian Breweries’ management called the bluff of the
musician and his managers and replaced him with two other musicians for
less the amount offered WizKid.” It was further revealed that when it
dawned on WizKid that the organisers were not ready to add a dime to the
N3 million offered him per show.
He ran back to the Iganmu, the
headquarters of the Lagos-based alcoholic drink brewers, this time,
through long time mentor, Banky W. On getting there, Wizzy was told that
he had been replaced by two other artistes and should try his luck next
year.
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